arena_admin | May 28, 2015
The trade show ecosystem is a microcosm of the marketing world as a whole. All of a marketing departments efforts are condensed and packed into a 10′ x 10′, 20′ x 20′, 40′ x 40′ space and put on display. Companies compete against each other in what can be thought can be thought of as […]
arena_admin | March 12, 2014
Trade show booths are a great venue to introduce a new product, highlight a particular service, or draw attention to all the bells and whistles you’ve added to a tried and true favorite. With a little effort and careful planning, you can practically ensure that everyone who attended the trade show leaves the event knowing […]
arena_admin | December 16, 2013
One of your main functions at a trade show exhibit is to listen to what your visitors in your trade show booth are saying; but to do this effectively, you must limit your own talking. You need to avoid letting your mind wander and totally tune into the other person. Hold your fire and don’t jump to conclusions but […]
arena_admin | December 12, 2012
Selecting the right staff to work your trade show booth can be difficult. Take a look at this APPLE acronym, which is a very helpful guide when choosing staffers. Having the right staff is the key to making your event a success.
Attitude. Working a trade show exhibit is not easy to do, so make […]
arena_admin | March 20, 2012
Well, we finally came up for air enough to build and launch our new website. Please feel free to explore it by clicking on the blog header above… check out our portfolios, and exhibit slideshows.
Contact us with any questions or comments!