arena | October 5, 2015
Your marketing and logistics prior to the show were on the dot, leading to a successful trade show.
Your displays were attractive with concise messaging and your team turned pitching into an art form, helping you gain some leads, maybe even more leads than you were expecting.
Now what? Read Full Article Here: 5 Tips […]
arena | September 23, 2015
Successful trade show exhibitions are those earning a quantifiable return on the investment. If you want that successful ROI, it requires lots of careful planning
Read full article here: Creating a Successful Budget for Trade Show Exhibiting
arena | September 15, 2015
When it comes to trade show booths, size isn’t everything. Though a large and intricate booth space can be enticing, small booths can still make a big impact. With a little preparation, you can do a lot with the small space you’ve paid for to grab the attention of those passing by and get them […]
arena | August 31, 2015
1. Not doing your research. Before you sign up for a trade show, make sure it’s the right one for you. Know ahead of time whether the people that will be attending are your target audience and whether you think the investment will pay off.
Read full article here: 10 Trade Show Mistakes You Didn’t […]
arena | February 27, 2014
Advertising is an important aspect of the promotional mix that can be used to do many things to help your trade show exhibit, including:
Have a set sponsorship criteria.
Do your research around individual sponsorship opportunities.
Select sponsorships that will achieve multiple marketing objectives to help your trade show booth’s success.
Don’t invest in […]