arena_admin | March 25, 2015
Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant […]
arena_admin | March 12, 2014
Trade show booths are a great venue to introduce a new product, highlight a particular service, or draw attention to all the bells and whistles you’ve added to a tried and true favorite. With a little effort and careful planning, you can practically ensure that everyone who attended the trade show leaves the event knowing […]
arena_admin | February 27, 2014
Advertising is an important aspect of the promotional mix that can be used to do many things to help your trade show exhibit, including:
Have a set sponsorship criteria.
Do your research around individual sponsorship opportunities.
Select sponsorships that will achieve multiple marketing objectives to help your trade show booth’s success.
Don’t invest in […]
arena_admin | February 12, 2014
When selecting furniture for your trade show booth, use just enough to create a homey and welcoming atmosphere. Place tables for literature and other materials on the sides of your booth space and not at the front so you don’t create a barrier between the display and the aisle. Use chairs for visitors only; if […]
arena_admin | December 16, 2013
One of your main functions at a trade show exhibit is to listen to what your visitors in your trade show booth are saying; but to do this effectively, you must limit your own talking. You need to avoid letting your mind wander and totally tune into the other person. Hold your fire and don’t jump to conclusions but […]