The trade show ecosystem is a microcosm of the marketing world as a whole. All of a marketing departments efforts are condensed and packed into a 10′ x 10′, 20′ x 20′, 40′ x 40′ space and put on display. Companies compete against each other in what can be thought can be thought of as a form of gladiatorial marketing, with the venue serving as the arena, the attendees acting as the ruckus blood thirsty crowd and the brands are the embattled combatants each trying to best each other. In this highly competitive environment it can be hard to edge out an advantage over your competition, and one of the best ways to elevate your brand above your competitors is to have a better more compelling trade show booth.
Read Full Article Here: Things to Consider When Purchasing a Trade Show Booth