Tag Archives: News

Gain Feedback About New Products

According to trade show marketing research, over 76% of visitors at trade shows come to see what’s “new and different.” They’re looking to make decisions for future purchases. So it makes sense to use this environment if you’re interested in test marketing or launching a new product or service, or even updating an existing model.
Introducing […]

IDF 2013

IDF San Francisco has come to an end. The attendance for the event at Moscone West hit record highs. The conference kicked off with Intel’s new CEO Brian Krzanich and new President Renee James announcement of  Intel’s plans for the rest of 2013.
They showcased their new products and discussed their plans for the future […]

Bright, Quality Graphics Get Attendee’s Attention

Make sure the graphics in your trade show booth are interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. […]

Trade Shows Are One Of The Most Effective Tactics For Lead Gen

The data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics found that trade shows are one of the most effective tactics. The following three questions were asked to marketers to determine results.
Q. Which of the following lead generation tactics does your organization currently use?

Purposeful Premiums

Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting […]