arena_admin | March 25, 2015
Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant […]
Let’s be honest, determining budget may not be the most glamorous or thrilling aspect of trade show planning, but it’s a necessary task that you must not skip. While budgeting can be a daunting task, taking a methodical approach when determining expenses can curb major snafus and unanticipated expenses down the road:
arena_admin | February 27, 2014
Advertising is an important aspect of the promotional mix that can be used to do many things to help your trade show exhibit, including:
Have a set sponsorship criteria.
Do your research around individual sponsorship opportunities.
Select sponsorships that will achieve multiple marketing objectives to help your trade show booth’s success.
Don’t invest in […]
arena_admin | November 12, 2013
GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how […]
arena_admin | October 21, 2013
According to trade show marketing research, over 76% of visitors at trade shows come to see what’s “new and different.” They’re looking to make decisions for future purchases. So it makes sense to use this environment if you’re interested in test marketing or launching a new product or service, or even updating an existing model.