arena_admin | September 23, 2015
Successful trade show exhibitions are those earning a quantifiable return on the investment. If you want that successful ROI, it requires lots of careful planning
Read full article here: Creating a Successful Budget for Trade Show Exhibiting
arena_admin | May 28, 2015
The trade show ecosystem is a microcosm of the marketing world as a whole. All of a marketing departments efforts are condensed and packed into a 10′ x 10′, 20′ x 20′, 40′ x 40′ space and put on display. Companies compete against each other in what can be thought can be thought of as […]
arena_admin | February 27, 2014
Advertising is an important aspect of the promotional mix that can be used to do many things to help your trade show exhibit, including:
Have a set sponsorship criteria.
Do your research around individual sponsorship opportunities.
Select sponsorships that will achieve multiple marketing objectives to help your trade show booth’s success.
Don’t invest in […]
arena_admin | December 16, 2013
One of your main functions at a trade show exhibit is to listen to what your visitors in your trade show booth are saying; but to do this effectively, you must limit your own talking. You need to avoid letting your mind wander and totally tune into the other person. Hold your fire and don’t jump to conclusions but […]
arena_admin | December 11, 2013
Read the exhibitor service manual.
Check all deadlines.
Order services early to avoid higher show prices.
Understand the floor plan.
Evaluate your trade show booth layout on the floor plan.
Understand every marking, however small and insignificant – it indicates something.
Know what services you need.
Define what services are needed based on your […]