arena_admin | October 5, 2015
Your marketing and logistics prior to the show were on the dot, leading to a successful trade show.
Your displays were attractive with concise messaging and your team turned pitching into an art form, helping you gain some leads, maybe even more leads than you were expecting.
Now what? Read Full Article Here: 5 Tips […]
arena_admin | May 28, 2015
The trade show ecosystem is a microcosm of the marketing world as a whole. All of a marketing departments efforts are condensed and packed into a 10′ x 10′, 20′ x 20′, 40′ x 40′ space and put on display. Companies compete against each other in what can be thought can be thought of as […]
Let’s be honest, determining budget may not be the most glamorous or thrilling aspect of trade show planning, but it’s a necessary task that you must not skip. While budgeting can be a daunting task, taking a methodical approach when determining expenses can curb major snafus and unanticipated expenses down the road:
arena_admin | September 12, 2013
IDF San Francisco has come to an end. The attendance for the event at Moscone West hit record highs. The conference kicked off with Intel’s new CEO Brian Krzanich and new President Renee James announcement of Intel’s plans for the rest of 2013.
They showcased their new products and discussed their plans for the future […]
arena_admin | August 12, 2013
Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition compared to all of the other trade show exhibits. Consider the following:
What can you give customers that they cannot get elsewhere?
What can you do to follow up and thank people, even when […]