According to trade show marketing research, over 76% of visitors at trade shows come to see what’s “new and different.” They’re looking to make decisions for future purchases. So it makes sense to use this environment if you’re interested in test marketing or launching a new product or service, or even updating an existing model.
Introducing new products will give you immediate and invaluable feedback on features, price, delivery, and other important competitive benchmarks. Make sure that the focal point of your trade show exhibit centers on the new product/service. Also, that your communications messaging is easy to understand and highlights what differentiates your product from the competition. To help pinpoint a meaningful difference in your new offering, answer the following question: “What exactly will your customers now experience that they didn’t before?”