arena | March 25, 2015
Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant […]
arena | November 18, 2013
Arena Exhibits created the hanging back wall and plexglass in this set for BlackRock. The background is a tension fabric display, a lightweight alternative to traditional stage set walls.
arena | September 12, 2013
IDF San Francisco has come to an end. The attendance for the event at Moscone West hit record highs. The conference kicked off with Intel’s new CEO Brian Krzanich and new President Renee James announcement of Intel’s plans for the rest of 2013.
They showcased their new products and discussed their plans for the future […]
arena | August 30, 2013
Make sure the graphics in your trade show booth are interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. […]
arena | August 12, 2013
Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition compared to all of the other trade show exhibits. Consider the following:
What can you give customers that they cannot get elsewhere?
What can you do to follow up and thank people, even when […]
