GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how they measure up to your marketing objectives.
CHANGE UP YOUR TEAMS
Take a careful look at your staff. Who is personable and professional with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show booth. Sending one new person to a show can create a new dynamic; sending a whole new team guarantees you’ll get anything but a routine performance.
VARY THE WARDROBE
Something as simple as changing clothes can totally alter a booth staff’s performance. If they’ve been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You’ll be amazed how differently they carry themselves and interact with attendees in the trade show exhibit.