arena | April 10, 2013
Are you doing everything you possibly can to make sure your trade shows are as successful as they can be? There is a lot to think about- you might need to take a new look at your trade show rule book.
Read full article here: The 12 Commandments of Incredibly Successful Tradeshows
arena | April 2, 2013
Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting […]
arena | December 27, 2012
Come celebrate the 25th anniversary of Exhibitor and learn everything you need to know about corporate marketing and trade show booths. Whether you are interested in learning about new booth ideas or in creating the most effective custom display, Exhibitor 2013 will benefit you. Exhibitor is North America’s largest exhibition trade show and it […]
arena | December 13, 2012
Sometimes, when concentrating on each and every detail of your booth, you forget about the basics. But without the essential components of a good booth, the details won’t matter much. Having the proper lighting and sound at your booth is critical- and makes a huge difference.
For more information, check out this insightful article from […]
arena | December 12, 2012
Selecting the right staff to work your trade show booth can be difficult. Take a look at this APPLE acronym, which is a very helpful guide when choosing staffers. Having the right staff is the key to making your event a success.
Attitude. Working a trade show exhibit is not easy to do, so make […]