Purposeful Premiums

April 2, 2013

Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting impressions of our companies, but if we are not giving away the right goods, attendees will soon forget all about us.

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