Tag Archives: In-Booth Strategy

Bright, Quality Graphics Get Attendee’s Attention

Make sure the graphics in your trade show booth are interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. […]

Gain Visibility At A Trade Show

To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. And a good trade show booth is an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you’re a serious player in the industry. However tough, it’s important to keep trade […]

Trade Show Advertising

Advertising is an important aspect of the promotional mix that can be used to do many things, including:

Create awareness or interest
Transmit information
Encourage understanding
Alter perceptions or attitudes
Differentiate
Direct actions
Provide assurance
Remind
Give reasons for buying
Generate inquiries
Bring people into your trade show booth

Ultimately, its role is […]

Trade Shows Are One Of The Most Effective Tactics For Lead Gen

The data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics found that trade shows are one of the most effective tactics. The following three questions were asked to marketers to determine results.
Q. Which of the following lead generation tactics does your organization currently use?

Word of Mouth Marketing

What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues […]
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