The data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics found that trade shows are one of the most effective tactics. The following three questions were asked to marketers to determine results.
Q. Which of the following lead generation tactics does your organization currently use?
Q. Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) for each of the lead generation tactics your organization is using.
Q. Please indicate the DEGREE OF DIFFICULTY (time, effort and expense required) for each of the lead generation tactics your organization is using.
Read the full article here: Marketing Research Chart: SEO most effective tactic for lead gen, but also among the most difficult