arena | August 5, 2013
A critical element of your trade show marketing is knowing which of the following groups are most interested in your products or services. By knowing your customers you will know how to better serve them when they enter your trade show booth.
Present customers or clients: These are people you are already doing business with […]
arena | July 22, 2013
Advertising is an important aspect of the promotional mix that can be used to do many things, including:
Create awareness or interest
Transmit information
Encourage understanding
Alter perceptions or attitudes
Differentiate
Direct actions
Provide assurance
Remind
Give reasons for buying
Generate inquiries
Bring people into your trade show booth
arena | July 1, 2013
What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues […]
arena | April 10, 2013
Are you doing everything you possibly can to make sure your trade shows are as successful as they can be? There is a lot to think about- you might need to take a new look at your trade show rule book.
Read full article here: The 12 Commandments of Incredibly Successful Tradeshows
arena | April 2, 2013
Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting […]
