Let’s be honest, determining budget may not be the most glamorous or thrilling aspect of trade show planning, but it’s a necessary task that you must not skip. While budgeting can be a daunting task, taking a methodical approach when determining expenses can curb major snafus and unanticipated expenses down the road:
Marketing […]
arena | February 27, 2014
Advertising is an important aspect of the promotional mix that can be used to do many things to help your trade show exhibit, including:
Have a set sponsorship criteria.
Do your research around individual sponsorship opportunities.
Select sponsorships that will achieve multiple marketing objectives to help your trade show booth’s success.
Don’t invest in […]
arena | December 11, 2013
Read the exhibitor service manual.
Check all deadlines.
Order services early to avoid higher show prices.
Understand the floor plan.
Evaluate your trade show booth layout on the floor plan.
Understand every marking, however small and insignificant – it indicates something.
Know what services you need.
Define what services are needed based on your […]
arena | November 18, 2013
Arena Exhibits created the hanging back wall and plexglass in this set for BlackRock. The background is a tension fabric display, a lightweight alternative to traditional stage set walls.
arena | November 12, 2013
GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how […]
