arena | March 15, 2013
Trade shows are the best marketing tools to get your products and services out there for exposure and to generate new business leads. But collecting those leads and having a system of easy follow up was not done the way many exhibitors wanted. Now there is new technology to help improve accessibility.
Read the full […]
arena | March 3, 2013
When planning the design of your trade show booth and making sure everything fits your budget, you often don’t realize how much you will have to pay for shipping and drayage. Always remember- the lighter the better! Shipping and drayage costs will take up more of your budget than you like if you do […]
arena | December 27, 2012
Come celebrate the 25th anniversary of Exhibitor and learn everything you need to know about corporate marketing and trade show booths. Whether you are interested in learning about new booth ideas or in creating the most effective custom display, Exhibitor 2013 will benefit you. Exhibitor is North America’s largest exhibition trade show and it […]
arena | December 13, 2012
Sometimes, when concentrating on each and every detail of your booth, you forget about the basics. But without the essential components of a good booth, the details won’t matter much. Having the proper lighting and sound at your booth is critical- and makes a huge difference.
For more information, check out this insightful article from […]
arena | December 12, 2012
Selecting the right staff to work your trade show booth can be difficult. Take a look at this APPLE acronym, which is a very helpful guide when choosing staffers. Having the right staff is the key to making your event a success.
Attitude. Working a trade show exhibit is not easy to do, so make […]