arena | July 22, 2013
Advertising is an important aspect of the promotional mix that can be used to do many things, including:
Create awareness or interest
Transmit information
Encourage understanding
Alter perceptions or attitudes
Differentiate
Direct actions
Provide assurance
Remind
Give reasons for buying
Generate inquiries
Bring people into your trade show booth
arena | July 1, 2013
What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues […]
arena | June 1, 2013
Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways […]
arena | April 19, 2013
The Top 250 Trade Show List for 2012 has been released! This list represents the top trade shows that took place in the United States last year ranked by square footage. San Francisco was listed as one of the top cites on this list!
The full list can be found here: Trade Show News Network […]
arena | April 2, 2013
Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting […]
