Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways to follow up with your trade show attendees, and the subject line of an e-mail is what grabs the attention of the reader to open your e-mail.
Read the full article here: Best Email Subject Lines for Exhibitor Follow-Up
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