arena_admin | February 27, 2014
Advertising is an important aspect of the promotional mix that can be used to do many things to help your trade show exhibit, including:
Have a set sponsorship criteria.
Do your research around individual sponsorship opportunities.
Select sponsorships that will achieve multiple marketing objectives to help your trade show booth’s success.
Don’t invest in […]
arena_admin | February 12, 2014
When selecting furniture for your trade show booth, use just enough to create a homey and welcoming atmosphere. Place tables for literature and other materials on the sides of your booth space and not at the front so you don’t create a barrier between the display and the aisle. Use chairs for visitors only; if […]
arena_admin | November 12, 2013
GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how […]
arena_admin | October 29, 2013
Immediate follow-up on your show leads will give you a real advantage over your competition. Try the following seven ways to help turn your leads into sales in the shortest time possible:
Send a “thank-you for stopping our trade show booth” note via email immediately after the visitor leaves your exhibit or that evening […]
arena_admin | October 21, 2013
According to trade show marketing research, over 76% of visitors at trade shows come to see what’s “new and different.” They’re looking to make decisions for future purchases. So it makes sense to use this environment if you’re interested in test marketing or launching a new product or service, or even updating an existing model.