Welcoming Spaces Help Attract Attendees

February 12, 2014

When selecting furniture for your trade show booth, use just enough to create a homey and welcoming atmosphere. Place tables for literature and other materials on the sides of your booth space and not at the front so you don’t create a barrier between the display and the aisle. Use chairs for visitors only; if your exhibit staff starts getting too comfortable sitting, they’ll have a tough time getting up to speak to prospects.

Flowers and plants are a fun and interesting way to liven up a dull or drab trade show exhibit. Buying your own plants will help save you money. Plants are useful to accentuate graphics, hide electrical wiring, and add a touch of natural life to the environment. Consider using silk plants as they’re more durable, and you’ll be able to reuse them at other shows.