Tag Archives: Custom Booth Rental

Trade Show Marketing To Millennials

Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant […]

Generating Media Buzz For Your Product Or Service

Trade show booths are a great venue to introduce a new product, highlight a particular service, or draw attention to all the bells and whistles you’ve added to a tried and true favorite. With a little effort and careful planning, you can practically ensure that everyone who attended the trade show leaves the event knowing […]

Guidelines For Sponsorships

Advertising is an important aspect of the promotional mix that can be used to do many things to help your trade show exhibit, including:

Have a set sponsorship criteria.
Do your research around individual sponsorship opportunities.
Select sponsorships that will achieve multiple marketing objectives to help your trade show booth’s success.
Don’t invest in […]

Blackrock Set

Arena Exhibits created the hanging back wall and plexglass in this set for BlackRock. The background is a tension fabric display, a lightweight alternative to traditional stage set walls.


Tips For A Quick Booth Staff Lift

GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how […]