Category Archives: Trade Show Planning

Welcoming Spaces Help Attract Attendees

| February 12, 2014
When selecting furniture for your trade show booth, use just enough to create a homey and welcoming atmosphere. Place tables for literature and other materials on the sides of your booth space and not at the front so you don’t create a barrier between the display and the aisle. Use chairs for visitors only; if […]

Be An Effective Listener

| December 16, 2013
One of your main functions at a trade show exhibit is to listen to what your visitors in your trade show booth are saying; but to do this effectively, you must limit your own talking. You need to avoid letting your mind wander and totally tune into the other person. Hold your fire and don’t jump to conclusions but […]

Show Services Checklist

| December 11, 2013

Read the exhibitor service manual.
Check all deadlines.
Order services early to avoid higher show prices.
Understand the floor plan.
Evaluate your trade show booth layout on the floor plan.
Understand every marking, however small and insignificant – it indicates something.
Know what services you need.
Define what services are needed based on your […]

Tips For A Quick Booth Staff Lift

| November 12, 2013
GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how […]

Show And Attendee Research Starts Early

| October 29, 2013
Immediate follow-up on your show leads will give you a real advantage over your competition. Try the following seven ways to help turn your leads into sales in the shortest time possible:

Send a “thank-you for stopping our trade show booth” note via email immediately after the visitor leaves your exhibit or that evening […]
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