Tag Archives: tradeshow

Determine Who Is Most Interested In Your Products Or Service

| August 5, 2013
A critical element of your trade show marketing is knowing which of the following groups are most interested in your products or services. By knowing your customers you will know how to better serve them when they enter your trade show booth.

Present customers or clients: These are people you are already doing business with […]

Trade Show Advertising

| July 22, 2013
Advertising is an important aspect of the promotional mix that can be used to do many things, including:

Create awareness or interest
Transmit information
Encourage understanding
Alter perceptions or attitudes
Differentiate
Direct actions
Provide assurance
Remind
Give reasons for buying
Generate inquiries
Bring people into your trade show booth

Ultimately, its role is […]

Trade Shows Are One Of The Most Effective Tactics For Lead Gen

| July 17, 2013
The data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics found that trade shows are one of the most effective tactics. The following three questions were asked to marketers to determine results.
Q. Which of the following lead generation tactics does your organization currently use?

Trade Show Follow-Up

| June 1, 2013
Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways […]

Trade Show News Network Unveils 2012 TSNN Top 250 Trade Show List

| April 19, 2013
The Top 250 Trade Show List for 2012 has been released! This list represents the top trade shows that took place in the United States last year ranked by square footage. San Francisco was listed as one of the top cites on this list!
The full list can be found here: Trade Show News Network […]
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