arena | October 7, 2013
When it comes to advertising your trade show exhibit, one of the most powerful tools is the trade show directory. Here you have the opportunity to be in front of every single visitor to the expo. Below are four pointers to help you make the best use of this marketing vehicle to draw people into […]
arena | September 12, 2013
IDF San Francisco has come to an end. The attendance for the event at Moscone West hit record highs. The conference kicked off with Intel’s new CEO Brian Krzanich and new President Renee James announcement of Intel’s plans for the rest of 2013.
They showcased their new products and discussed their plans for the future […]
arena | September 9, 2013
According to trade show research, after booth size and product interest, live presentations are the third most important reason that people remember a trade show booth. Any form of live presentation, such as a stage presentation, theatrical skit, magician, game show, mimes, puppets, robots, or singers, can attract a throng of visitors to your exhibit. […]
arena | August 12, 2013
To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. And a good trade show booth is an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you’re a serious player in the industry. However tough, it’s important to keep trade […]
arena | August 12, 2013
Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition compared to all of the other trade show exhibits. Consider the following:
What can you give customers that they cannot get elsewhere?
What can you do to follow up and thank people, even when […]
