When it comes to advertising your trade show exhibit, one of the most powerful tools is the trade show directory. Here you have the opportunity to be in front of every single visitor to the expo. Below are four pointers to help you make the best use of this marketing vehicle to draw people into your trade show booth:
- Forget tiny ads; go for page dominance. Check whether half-page or two-thirds page ads are available. You can dominate a page without the full-page price. Anyone else on the page will be smaller than you.
- Use bright colors so that your ad stands out from the black-and-white ads that many exhibitors opt for.
- Consider several ads in the same position on sequential pages — maybe the same ad over and over, or a series that tells a story.
- Ask for special treatment in terms of placement, color, and format. You might not get it, but it never hurts to ask.