arena | September 12, 2013
IDF San Francisco has come to an end. The attendance for the event at Moscone West hit record highs. The conference kicked off with Intel’s new CEO Brian Krzanich and new President Renee James announcement of Intel’s plans for the rest of 2013.
They showcased their new products and discussed their plans for the future […]
arena | September 9, 2013
According to trade show research, after booth size and product interest, live presentations are the third most important reason that people remember a trade show booth. Any form of live presentation, such as a stage presentation, theatrical skit, magician, game show, mimes, puppets, robots, or singers, can attract a throng of visitors to your exhibit. […]
arena | August 30, 2013
Make sure the graphics in your trade show booth are interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. […]
arena | July 1, 2013
What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues […]
arena | June 1, 2013
Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways […]
