Tag Archives: trade show

Show And Attendee Research Starts Early

Immediate follow-up on your show leads will give you a real advantage over your competition. Try the following seven ways to help turn your leads into sales in the shortest time possible:

Send a “thank-you for stopping our trade show booth” note via email immediately after the visitor leaves your exhibit or that evening […]

Gain Feedback About New Products

According to trade show marketing research, over 76% of visitors at trade shows come to see what’s “new and different.” They’re looking to make decisions for future purchases. So it makes sense to use this environment if you’re interested in test marketing or launching a new product or service, or even updating an existing model.
Introducing […]

Always Know Your Point Of Contact

Communication is key. To make the most of your trade show exhibit, you need clear and open channels of communication with show management. This is especially important during times of transition. New owners may change how things are done — for example, trade show booth sizes, service charges, and show services available. If you don’t know what […]

A Motivated Booth Staff

Creating a positive, fun, and reinforcing environment should be management’s responsibility. Management can create such an environment by using a variety of rewards to recognize the trade show booths accomplishments, such as reaching exhibiting goals, placing new orders, and getting quality qualified leads. Rewards can range from personal thank-you’s to gift certificates for local […]

IDF 2013

IDF San Francisco has come to an end. The attendance for the event at Moscone West hit record highs. The conference kicked off with Intel’s new CEO Brian Krzanich and new President Renee James announcement of  Intel’s plans for the rest of 2013.
They showcased their new products and discussed their plans for the future […]