arena | December 11, 2013
Read the exhibitor service manual.
Check all deadlines.
Order services early to avoid higher show prices.
Understand the floor plan.
Evaluate your trade show booth layout on the floor plan.
Understand every marking, however small and insignificant – it indicates something.
Know what services you need.
Define what services are needed based on your […]
arena | November 12, 2013
GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how […]
arena | October 29, 2013
Immediate follow-up on your show leads will give you a real advantage over your competition. Try the following seven ways to help turn your leads into sales in the shortest time possible:
Send a “thank-you for stopping our trade show booth” note via email immediately after the visitor leaves your exhibit or that evening […]
arena | October 21, 2013
According to trade show marketing research, over 76% of visitors at trade shows come to see what’s “new and different.” They’re looking to make decisions for future purchases. So it makes sense to use this environment if you’re interested in test marketing or launching a new product or service, or even updating an existing model.
Introducing […]
arena | October 17, 2013
Communication is key. To make the most of your trade show exhibit, you need clear and open channels of communication with show management. This is especially important during times of transition. New owners may change how things are done — for example, trade show booth sizes, service charges, and show services available. If you don’t know what […]
