arena | September 9, 2013
According to trade show research, after booth size and product interest, live presentations are the third most important reason that people remember a trade show booth. Any form of live presentation, such as a stage presentation, theatrical skit, magician, game show, mimes, puppets, robots, or singers, can attract a throng of visitors to your exhibit. […]
arena | September 2, 2013
Expanding your Trade Show presence internationally? Exhibiting internationally can be very intimidating. Check out Exhibitor Magazine’s international survival guide, and learn all about what successful exhibitors are doing.
Read the full article here: International Exhibiting Guide
arena | August 30, 2013
Make sure the graphics in your trade show booth are interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. […]
arena | August 12, 2013
To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. And a good trade show booth is an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you’re a serious player in the industry. However tough, it’s important to keep trade […]
arena | August 5, 2013
A critical element of your trade show marketing is knowing which of the following groups are most interested in your products or services. By knowing your customers you will know how to better serve them when they enter your trade show booth.
Present customers or clients: These are people you are already doing business with […]
