arena | November 12, 2013
GET A FRESH SET OF EYES
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions of the trade show booth and compare how […]
arena | October 29, 2013
Immediate follow-up on your show leads will give you a real advantage over your competition. Try the following seven ways to help turn your leads into sales in the shortest time possible:
Send a “thank-you for stopping our trade show booth” note via email immediately after the visitor leaves your exhibit or that evening […]
arena | October 17, 2013
Communication is key. To make the most of your trade show exhibit, you need clear and open channels of communication with show management. This is especially important during times of transition. New owners may change how things are done — for example, trade show booth sizes, service charges, and show services available. If you don’t know what […]
arena | October 7, 2013
When it comes to advertising your trade show exhibit, one of the most powerful tools is the trade show directory. Here you have the opportunity to be in front of every single visitor to the expo. Below are four pointers to help you make the best use of this marketing vehicle to draw people into […]
arena | September 24, 2013
Creating a positive, fun, and reinforcing environment should be management’s responsibility. Management can create such an environment by using a variety of rewards to recognize the trade show booths accomplishments, such as reaching exhibiting goals, placing new orders, and getting quality qualified leads. Rewards can range from personal thank-you’s to gift certificates for local […]
