arena | September 9, 2013
According to trade show research, after booth size and product interest, live presentations are the third most important reason that people remember a trade show booth. Any form of live presentation, such as a stage presentation, theatrical skit, magician, game show, mimes, puppets, robots, or singers, can attract a throng of visitors to your exhibit. […]
arena | August 30, 2013
Make sure the graphics in your trade show booth are interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. […]
arena | August 12, 2013
To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. And a good trade show booth is an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you’re a serious player in the industry. However tough, it’s important to keep trade […]
arena | August 12, 2013
Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition compared to all of the other trade show exhibits. Consider the following:
What can you give customers that they cannot get elsewhere?
What can you do to follow up and thank people, even when […]
arena | August 5, 2013
A critical element of your trade show marketing is knowing which of the following groups are most interested in your products or services. By knowing your customers you will know how to better serve them when they enter your trade show booth.
Present customers or clients: These are people you are already doing business with […]
