arena | October 5, 2015
Your marketing and logistics prior to the show were on the dot, leading to a successful trade show.
Your displays were attractive with concise messaging and your team turned pitching into an art form, helping you gain some leads, maybe even more leads than you were expecting.
Now what? Read Full Article Here: 5 Tips […]
arena | September 23, 2015
Successful trade show exhibitions are those earning a quantifiable return on the investment. If you want that successful ROI, it requires lots of careful planning
Read full article here: Creating a Successful Budget for Trade Show Exhibiting
arena | September 15, 2015
When it comes to trade show booths, size isn’t everything. Though a large and intricate booth space can be enticing, small booths can still make a big impact. With a little preparation, you can do a lot with the small space you’ve paid for to grab the attention of those passing by and get them […]
arena | May 28, 2015
The trade show ecosystem is a microcosm of the marketing world as a whole. All of a marketing departments efforts are condensed and packed into a 10′ x 10′, 20′ x 20′, 40′ x 40′ space and put on display. Companies compete against each other in what can be thought can be thought of as […]
arena | March 25, 2015
Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant […]
