arena | October 17, 2013
Communication is key. To make the most of your trade show exhibit, you need clear and open channels of communication with show management. This is especially important during times of transition. New owners may change how things are done — for example, trade show booth sizes, service charges, and show services available. If you don’t know what […]
arena | September 24, 2013
Creating a positive, fun, and reinforcing environment should be management’s responsibility. Management can create such an environment by using a variety of rewards to recognize the trade show booths accomplishments, such as reaching exhibiting goals, placing new orders, and getting quality qualified leads. Rewards can range from personal thank-you’s to gift certificates for local […]
arena | August 12, 2013
To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. And a good trade show booth is an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you’re a serious player in the industry. However tough, it’s important to keep trade […]
arena | July 17, 2013
The data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics found that trade shows are one of the most effective tactics. The following three questions were asked to marketers to determine results.
Q. Which of the following lead generation tactics does your organization currently use?
arena | June 1, 2013
Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways […]
