arena | July 22, 2013
Advertising is an important aspect of the promotional mix that can be used to do many things, including:
Create awareness or interest
Transmit information
Encourage understanding
Alter perceptions or attitudes
Differentiate
Direct actions
Provide assurance
Remind
Give reasons for buying
Generate inquiries
Bring people into your trade show booth
arena | July 1, 2013
What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues […]
arena | June 24, 2013
Trade show season is here! Although you are going to be busy planning and organizing for your upcoming shows, don’t forget about your current customers. How do you get customers excited about your trade show exhibit? Let them know about all the new products you will be displaying. Read more about top trade show trips […]
arena | June 1, 2013
Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways […]
arena | March 15, 2013
Trade shows are the best marketing tools to get your products and services out there for exposure and to generate new business leads. But collecting those leads and having a system of easy follow up was not done the way many exhibitors wanted. Now there is new technology to help improve accessibility.
Read the full […]
