arena | August 5, 2013
A critical element of your trade show marketing is knowing which of the following groups are most interested in your products or services. By knowing your customers you will know how to better serve them when they enter your trade show booth.
Present customers or clients: These are people you are already doing business with […]
arena | March 15, 2013
Trade shows are the best marketing tools to get your products and services out there for exposure and to generate new business leads. But collecting those leads and having a system of easy follow up was not done the way many exhibitors wanted. Now there is new technology to help improve accessibility.
Read the full […]
arena | November 12, 2012
Demonstrations are a great sales tool in a trade show exhibit; they really grab the attention of the audience. However, to be effective, it is paramount that exhibits are thoroughly planned out and potential downfalls are not only thought of in advance, but also actively avoided. Try following this advice!
Don’t use your trade show […]
arena | November 9, 2012
The iconic Belva Davis, host of This Week in Northern California on KQED, has announced her retirement. Her last broadcast is today; so don’t forget to tune in! In her 19 plus years, Mrs. Davis has witnessed and reported on many of the events that have shaped both California and the United States.
We […]
arena | May 4, 2012
In a move to lure (and keep) more large conventions, Moscone Center has agreed to a $500 million deal to expand its square footage. The new location has yet to be pinned down, but they’ve proposed a site at 3rd and Folsom streets.
It’s great to see that Moscone officials and the city are committed […]