The Arena Blog

Immediate follow-up on your show leads will give you a real advantage over your competition. Try the following seven ways to help turn your leads into sales in the shortest time possible:

Send a “thank-you for stopping our trade show booth” note via email immediately after the visitor leaves your exhibit or that evening […]

According to trade show marketing research, over 76% of visitors at trade shows come to see what’s “new and different.” They’re looking to make decisions for future purchases. So it makes sense to use this environment if you’re interested in test marketing or launching a new product or service, or even updating an existing model.
Introducing […]

Communication is key. To make the most of your trade show exhibit, you need clear and open channels of communication with show management. This is especially important during times of transition. New owners may change how things are done — for example, trade show booth sizes, service charges, and show services available. If you don’t know what […]

When it comes to advertising your trade show exhibit, one of the most powerful tools is the trade show directory. Here you have the opportunity to be in front of every single visitor to the expo. Below are four pointers to help you make the best use of this marketing vehicle to draw people into […]

Creating a positive, fun, and reinforcing environment should be management’s responsibility. Management can create such an environment by using a variety of rewards to recognize the trade show booths accomplishments, such as reaching exhibiting goals, placing new orders, and getting quality qualified leads. Rewards can range from personal thank-you’s to gift certificates for local […]