August 18, 2016
Engage First, Then Inform:
When you are at your trade show booth, the first priority is to engage your audience. Informing them about your company is the next step, but only after they are engaged does it become equally important.
Read Full Article Here: Engage First, Then Inform: Trade Show Booth Planning
December 7, 2015
For the 2015 Specialty Equipment Market Association (SEMA) show, Dinan wanted to increase their trade show booth presents by having a larger booth this year. Arena Exhibits worked closely with Dinan to custom build a 20’ x 20’ trade show island. The booth structure was lightweight with lots of graphic opportunity and room to […]
December 7, 2015
The trade show industry continued its growth streak into the third quarter of this year, with a 3.1-percent uptick, compared with the same quarter last year, marking the 21st straight quarter of growth, according to the Center for Exhibition Industry Research’s Index Report.
Read Full Article Here: Trade Show Industry Sees 3.1-percent Q3 Uptick, 21st […]
December 1, 2015
It’s the age-old question that all show managers ask, “How do I attract more attendees to my event?” The goal is to not only attract attendees to your current event, but to turn them into repeat attendees for years to come.
Read Full Article Here: 5 Easy Ways to Attract Attendees to Your […]
November 18, 2015
Whether you are looking to attend your first trade show, or simply looking to add more shows to your event list, finding the right match for your company can be overwhelming.
Read Full Article Here: 4 Major Considerations When Choosing Your Trade Show