The Arena Blog

IDF San Francisco has come to an end. The attendance for the event at Moscone West hit record highs. The conference kicked off with Intel’s new CEO Brian Krzanich and new President Renee James announcement of  Intel’s plans for the rest of 2013.
They showcased their new products and discussed their plans for the future […]

According to trade show research, after booth size and product interest, live presentations are the third most important reason that people remember a trade show booth. Any form of live presentation, such as a stage presentation, theatrical skit, magician, game show, mimes, puppets, robots, or singers, can attract a throng of visitors to your exhibit. […]

Expanding your Trade Show presence internationally? Exhibiting internationally can be very intimidating. Check out Exhibitor Magazine’s international survival guide, and learn all about what successful exhibitors are doing.
Read the full article here: International Exhibiting Guide

Make sure the graphics in your trade show booth are interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. […]

To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. And a good trade show booth is an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you’re a serious player in the industry. However tough, it’s important to keep trade […]