Tag Archives: trade shoe

Trade Show Advertising

| July 22, 2013
Advertising is an important aspect of the promotional mix that can be used to do many things, including:

Create awareness or interest
Transmit information
Encourage understanding
Alter perceptions or attitudes
Differentiate
Direct actions
Provide assurance
Remind
Give reasons for buying
Generate inquiries
Bring people into your trade show booth

Ultimately, its role is […]