arena | November 12, 2012
Demonstrations are a great sales tool in a trade show exhibit; they really grab the attention of the audience. However, to be effective, it is paramount that exhibits are thoroughly planned out and potential downfalls are not only thought of in advance, but also actively avoided. Try following this advice!
Don’t use your trade show […]
arena | March 21, 2012
Despite attracting more than 100,000 to Las Vegas each year, Microsoft has announced that they’re pulling out of the Consumer Electronics Show (CES).
Their announcement cited timing and their product development cycle.
This probably makes sense for the big boys such as Microsoft and Apple, but (fortunately!) everyone else still has skin in the game.
