The Arena Blog

Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting […]

Trade shows are the best marketing tools to get your products and services out there for exposure and to generate new business leads. But collecting those leads and having a system of easy follow up was not done the way many exhibitors wanted. Now there is new technology to help improve accessibility.
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When planning the design of your trade show booth and making sure everything fits your budget, you often don’t realize how much you will have to pay for shipping and drayage. Always remember- the lighter the better! Shipping and drayage costs will take up more of your budget than you like if you do […]

Come celebrate the 25th anniversary of Exhibitor and learn everything you need to know about corporate marketing and trade show booths. Whether you are interested in learning about new booth ideas or in creating the most effective custom display, Exhibitor 2013 will benefit you. Exhibitor is North America’s largest exhibition trade show and it […]

Sometimes, when concentrating on each and every detail of your booth, you forget about the basics. But without the essential components of a good booth, the details won’t matter much. Having the proper lighting and sound at your booth is critical- and makes a huge difference.
For more information, check out this insightful article from […]