1. Not doing your research. Before you sign up for a trade show, make sure it’s the right one for you. Know ahead of time whether the people that will be attending are your target audience and whether you think the investment will pay off.
Read full article here: 10 Trade Show Mistakes You Didn’t Know You Were Making
FILED UNDER company convention Custom Booth Rental Image & Design In-Booth Strategy planning Pre-Show Productivity Rental Exhibits Tips trade show trade show audience trade show booth trade show booths trade show company trade show custom Trade Show Display Booths Trade Show Graphics Trade show marketing trade show mistakes Trade show planning trade show savings Trade Show Services tradeshow Tradeshow Lead Management