Tag Archives: trade show custom

Planning For Live Presentations

According to trade show research, after booth size and product interest, live presentations are the third most important reason that people remember a trade show booth. Any form of live presentation, such as a stage presentation, theatrical skit, magician, game show, mimes, puppets, robots, or singers, can attract a throng of visitors to your exhibit. […]

International Exhibiting Guide

Expanding your Trade Show presence internationally? Exhibiting internationally can be very intimidating. Check out Exhibitor Magazine’s international survival guide, and learn all about what successful exhibitors are doing.
Read the full article here: International Exhibiting Guide

Gain Visibility At A Trade Show

To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. And a good trade show booth is an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you’re a serious player in the industry. However tough, it’s important to keep trade […]

Stand Out!

Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition compared to all of the other trade show exhibits. Consider the following:

What can you give customers that they cannot get elsewhere?
What can you do to follow up and thank people, even when […]

Determine Who Is Most Interested In Your Products Or Service

A critical element of your trade show marketing is knowing which of the following groups are most interested in your products or services. By knowing your customers you will know how to better serve them when they enter your trade show booth.

Present customers or clients: These are people you are already doing business with […]