arena | July 17, 2013
The data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics found that trade shows are one of the most effective tactics. The following three questions were asked to marketers to determine results.
Q. Which of the following lead generation tactics does your organization currently use?
arena | July 1, 2013
What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues […]
arena | June 7, 2013
Would you like to give your trade show booth a custom look, without adding too much to your budget? Dimensional lettering is an excellent option. The extra depth that 3D lettering adds can be just what your logo needs to bring your company’s name to life. These signs always look professional, and they give your […]
arena | June 1, 2013
Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways […]
arena | April 19, 2013
The Top 250 Trade Show List for 2012 has been released! This list represents the top trade shows that took place in the United States last year ranked by square footage. San Francisco was listed as one of the top cites on this list!
The full list can be found here: Trade Show News Network […]
