arena | July 17, 2013
The data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics found that trade shows are one of the most effective tactics. The following three questions were asked to marketers to determine results.
Q. Which of the following lead generation tactics does your organization currently use?
arena | June 1, 2013
Companies spend so much time pre-trade show adding detail to attract attendees, but once the show is over they forget to follow up with those attendees. Following up after a trade show is the first thing you need to do if you want to close a sale. E-mail marketing is one of the best ways […]
arena | April 19, 2013
The Top 250 Trade Show List for 2012 has been released! This list represents the top trade shows that took place in the United States last year ranked by square footage. San Francisco was listed as one of the top cites on this list!
The full list can be found here: Trade Show News Network […]
arena | April 10, 2013
Are you doing everything you possibly can to make sure your trade shows are as successful as they can be? There is a lot to think about- you might need to take a new look at your trade show rule book.
Read full article here: The 12 Commandments of Incredibly Successful Tradeshows
arena | April 2, 2013
Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting […]
