arena | July 1, 2013
What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues […]
arena | June 7, 2013
Would you like to give your trade show booth a custom look, without adding too much to your budget? Dimensional lettering is an excellent option. The extra depth that 3D lettering adds can be just what your logo needs to bring your company’s name to life. These signs always look professional, and they give your […]
arena | April 10, 2013
Are you doing everything you possibly can to make sure your trade shows are as successful as they can be? There is a lot to think about- you might need to take a new look at your trade show rule book.
Read full article here: The 12 Commandments of Incredibly Successful Tradeshows
arena | April 2, 2013
Trade show giveaways can be exciting, but just as importantly they should be effective. Exhibitors often wonder if promotional giveaways are a successful marketing tool to grab the attention of people walking by or if they are just a waste of money. We all want people to walk away from our booths with positive lasting […]
arena | March 15, 2013
Trade shows are the best marketing tools to get your products and services out there for exposure and to generate new business leads. But collecting those leads and having a system of easy follow up was not done the way many exhibitors wanted. Now there is new technology to help improve accessibility.
Read the full […]
